Privacy Policy

Infinium Aura is operated by Smyro Ventures LLP (LLPIN: ADC-2220). The registered/business address is 135/1, SHOPS, KUMARASAMYPATTY, Peramanur, , Salem - 636007, Tamil Nadu, India. For general privacy or customer-support questions, you may contact support@infiniumaura.com or 8925788128.

The information processed depends on how you use the Website and our services. It may include information you provide when creating an account, placing an order, requesting support, using promotions or communicating with us.

Identity and contact information such as name, mobile number, email address and account details.

Order and delivery information such as products ordered, size/variant, recipient details, delivery address, PIN code and shipment status.

Payment-related information and transaction references needed to confirm or support a purchase. Sensitive credentials such as a UPI PIN, card PIN, internet-banking password or OTP should never be disclosed to an Infinium Aura representative.

Customer-support information such as messages, claim photographs, packaging photographs, shipping-label photographs and other evidence voluntarily provided in relation to an order, replacement or refund request.

Authentication, security, fraud-prevention and technical information generated through account login, Website security, payment risk checks or related systems.

Content voluntarily submitted through reviews, campaigns, photographs, videos or social-media tagging.

To create and maintain customer accounts and provide Website functionality.

To accept, verify, process and fulfil orders, including payment confirmation, invoicing, packing, dispatch and delivery.

To provide OTP authentication and transactional communications.

To investigate failed payments, duplicate payments, disputes, replacement requests, refunds, suspected fraud or unauthorized activity.

To provide customer support and respond to questions or complaints.

To operate coupons, promotions, game rewards, Aura Club benefits and other customer programs where applicable.

To comply with legal, regulatory, accounting, tax, fraud-prevention and dispute-handling obligations.

To send marketing communications where the required consent or other lawful basis exists, subject to available opt-out mechanisms.

Online payments may be facilitated through Razorpay and/or other authorised payment service providers.

A transaction may involve the payment provider, banking partners, card networks, UPI infrastructure, wallet providers and other authorised financial institutions.

Infinium Aura does not require customers to disclose a UPI PIN, card PIN, internet-banking password, complete banking credentials or OTP to an Infinium Aura representative.

Sensitive payment credentials are intended to be handled through authorised payment systems.

Payment providers may process personal and transaction information under their own privacy and regulatory obligations.

We may provide the information reasonably required for delivery to third-party courier and logistics partners.

This may include recipient name, delivery address, PIN code, mobile number, order/shipment identifiers and information needed to complete or support delivery.

Infinium Aura may use third-party services for payments, delivery, hosting, analytics, authentication, SMS, email, WhatsApp communications and customer support.

These providers may process information needed to perform their services and may have their own terms and privacy policies.

Infinium Aura remains responsible for obligations that applicable law places directly on Infinium Aura.

Customers may receive transactional communications relating to OTP authentication, order confirmation, payment confirmation, invoices, dispatch, delivery, refunds, replacements and customer support.

Marketing communications are subject to applicable consent requirements and available opt-out mechanisms.

Transactional messages necessary to service an order or account may continue even where a customer opts out of marketing.

The Website may use hosting, analytics, authentication and similar technology services to operate and secure the Website and understand service performance.

The final live Website configuration, including any cookie or consent controls that are legally required, should be reflected in this policy before publication.

We may use reasonable technical and organisational safeguards, account-security controls and transaction risk checks to protect customer information and the Website.

Transactions may be delayed, declined, reviewed or cancelled where fraud, unauthorised payment activity or regulatory risk is reasonably suspected.

No online service can guarantee absolute security. Customers should keep login credentials secure and notify us if they suspect unauthorised account access.

Personal information should be retained only for as long as reasonably necessary for the purposes for which it was collected and for applicable legal, accounting, tax, fraud-prevention, dispute-handling or regulatory requirements.

The exact retention period may vary by category of information and the final operating systems used by Infinium Aura.

Customers may contact us to request correction of inaccurate account or contact information, raise privacy questions, withdraw marketing consent where applicable, or exercise any other data-protection right available under applicable Indian law.

Certain information may need to be retained where required for legal, transaction, fraud-prevention or dispute purposes.

Customers may voluntarily tag Infinium Aura, submit reviews, photographs or videos, or participate in campaigns.

Customers retain rights in content they originally create. Where additional permission is legally required for marketing use, Infinium Aura may request that permission.

Customers must not submit unlawful, fraudulent, malicious or infringing material.

We may revise this Privacy Policy to reflect legal or regulatory changes, Website functionality, new services, new third-party integrations or business developments.

The updated policy should be published with the applicable effective or updated date.

General privacy and support queries may be sent to support@infiniumaura.com or 8925788128. The formal Grievance Officer details required for the final public-facing policy.

This Privacy Policy is subject to applicable Indian law. Nothing in this policy is intended to waive or restrict rights that cannot lawfully be waived.